Her research interests include social media and qualitative research. Apart from this, she is highly interested in understanding nuances in social media promotions, writing her blog, reading contemporary and classical literature. Coming to her thesis work; she measured the impact type of platform and type of review may have on consumer perceptions of online reviews.
Dr Sunitha Ratnakaram
Jindal Global Business School O.P. Jindal Global UniversitySonipat, Haryana, India - 131001