Dr. Shubhomoy is a doctoral in the marketing area at the Institute of Rural Management Anand (IRMA). After completing my Post Graduate Diploma in Rural Management from the same institute in 2010, I worked for two years in the financial inclusion and micro-insurance sectors. My areas of academic interests lie in the field of brand management and consumer behaviour in emerging economies and more specifically in rural India.
Dr Shubhomoy Banerjee
Jindal Global Business School O.P. Jindal Global UniversitySonipat, Haryana, India - 131001