O. P. Jindal Global University, Sonipat

Academic Identity

Scopus Id 55710721300

Vidwan-ID : 69755

Dr Laknath Jayasinghe
Professor
O P Jindal Global University

Publications 2009 - 2023

Publications

4

Journal Articles
1

Book Chapter
1
3

Citations / H-Index

43 Citations

3 h-index

68 Citations

Co-author Network

Expertise

Management

Brand management, consumer behaviour, and integrated marketing communication. He also teaches courses in understanding markets and consumers, social media management, and qualitative research methods.

Personal Information

Dr Laknath Jayasinghe

Male

Jindal Global Business School O.P. Jindal Global University

Sonipat, Haryana, India - 131001

Experience

2020 - Present

Professor

Jindal Global Business School

O P Jindal Global University
2017 - 2020

Associate Professor

Jindal Global Business School

O P Jindal Global University

Qualification

Ph. D.

University of Melbourne

Publications (5)